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The Project

Having a website for your business is crucial in today’s connected world. We were approached by a local Tampa fashion boutique who has been in business for over 30 years, but has never had a website. We needed to design a website that would represent their brand and tell their story while also being easy to update frequently with new merchandise.

The Process

We decided to use Squarespace to design a 4-page website, complete with professional photography, custom artwork, and animations. We integrated an email opt-in box that connected to their email marketing service, allowing them to grow their email list. We created a new Instagram account and integrated it into the site, along with their current Facebook page. We ensured the new website was optimized for mobile devices and was also SEO friendly. Once the site was complete, we promoted it on social media and created an email marketing campaign to promote the new website.

The Results

After one month of going live, we saw just over 1,500 website views, 20+ new email addresses gathered, and a 100% increase of in-store sales.

Our boutique has been serving the Tampa Bay area for over 30 years. However, we needed an online presence in order to stay relevant with the times. Josh helped us create the perfect website for our boutique where we could tell our story and showcase our inventory. Josh also helps us by creating and sending email campaigns, managing our social media profiles, and shooting and editing hundreds of beautiful photos. Josh has been helping us for over 4 years now. He’s hard-working, detail-oriented and reliable. If you’re looking for a marketing guy, he’s the one!”

Rose V.

Owner, El'Lay Boutique